I love collaborating with purpose-driven teams, committed to making a positive impact on people's lives. I always keep people at the heart of my design process and I am intentional about helping others do their best work. ****

I consistently promote the adoption and implementation of continuous research practices. By taking an always-on mindset to research, we build a comprehensive model of the customer in real-time so we can de-risk product decisions with data.

In 2012 I started my own company and helped more than 10 startups go from idea to functional MVP. I conducted product discovery and design synthesis, handled UI and visual design, performed user testing, enhanced the onboarding experience, and achieved significant improvements in key user metrics such as activation, conversion, and retention for SaaS products with more than 100k users.

I love digital health, Iโ€™m a big fan of Quantified Self community - is like continuous research but for your own body and mind. I firmly believe that people should invest more resources in understanding and improving their own health.

My main tools - Intercom, Hotjar, Miro, IFTTT, Zapier, Adobe XD, Figma, Framer, Webflow, Invision, UserTesting, FreeBusy, Slack, Notion, ClickUp, LICEcap (simple animated screen captures), Elevenlabs.

Mentors ๐Ÿฅฐ - Jeffrey Zeldman, Luke Wroblewski, Andrew Ng, Jeff Humble, Teresa Torres and Hayao Miyazaki.

<aside> <img src="/icons/push-pin_lightgray.svg" alt="/icons/push-pin_lightgray.svg" width="40px" /> โ€œIf design were a step-by-step recipe, it would already be automatedโ€ - Jeff Humble.

My role in the design process


<aside> <img src="/icons/push-pin_lightgray.svg" alt="/icons/push-pin_lightgray.svg" width="40px" /> I would love to connect with you!

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